In the ranking of the top 100 brands in the world, released by Interbrand, once again the first place is held by Apple; while in second place there is Google with a brand value growth of 15%. This is followed by Coca-Cola, IBM, Microsoft, General Electric, Samsung, Toyota, McDonald's and Mercedes Benz. It 's interesting to note that half of the brands in the Top 10 belongs to the technology sector. The only Italian brands present in this ranking are Gucci and Prada, respectively placed 38th and 70th. It is not anymore in the ranking "Ferrari", to which it was assigned, however, by Brand Finance, the recognition of the stronger, more influential and most valuable brand in the world.