Sound and other non-conventional marks

The first sound mark has been recently registered in India. Japan may soon follow suit. As legislative changes expand the meaning of "trademark," some non-conventional trademarks have become more widely accepted. A non-conventional trademark is one that does not belong to a conventional set of marks (like letters, numbers, logos, pictures or symbols), but may instead be marks based on shape, sound, smell, taste and texture.

01/23/2009 | Trade Mark