SUPREME NY wins in China, leaving SUPREME Italy at the corner

After the opening of its second flagship store in Shanghai and openly admitting to selling knockoff goods, SUPREME ITALIA has to face some bad news, with the China trademark office revoking its trademarks in china and granting SUPPREME US the possibility to open its own store. Though Supreme US currently holds no registered marks in China, there are 85 applications pending according to CTMO filings.
The battle between the Supremes is certainly not over and, with Supreme US announcing the opening of a flagship store in Milan to fight its contestant in his own home, we will just have to wait and see what will happen.

05/13/2020 | Trade Mark