Prosecco wins the battle against Prosek

The EU has stated that Croatia, nor other state, can use the word Prosek fot bubbly wines generating confusion among consumers. Luca Zaia, president of Veneto, who will be certainly celebarting tonigh, has declared "The name is ours and no one will ever be able to use it in Europe to indicate a wine that only wants to evoke our bubbles, but has nothing Veneto about it. The new European Regulation on geographical indications GI puts, therefore, the word end to an unpleasant affair and this result is the result of great teamwork between institutions, trade associations and consortia that in all venues have defended not only a brand but a wine that expresses the history and identity of Veneto." Cheers!

05/16/2024 | Trade Mark