Moncler wins lawsuit and China compensates damages for Trademark Infringement China has always been a hot topic for Fashion-Style companies, but fighting Trademark infringement in China changed since the new Trademark Law was issued last May 2014. Moncler enjoyed this new legislation obtaining one of the first decision provided by the Beijing Intellectual Property Court awarding major damage compensation, three million yuan ( US$ 470.000 ) on November 2015 The Moncler decision, granted the maximum statutory damages for Trademark Infringement, and became a milestone decision in the Chinese Intellectual Property field. The result of the Italian Company is the natural consequence of a long-lasting and profitable aggressive strategy to fight counterfeiters all around the world. This single Chinese case began in 2013 and after one year of investigation, lead to the Courthouse. This decision enlightens an optimistic future for all those companies which saw the Chinese market as an hostile for their intangible assets . Bearing in mind that a mindful and planned strategy is fundamental.