Metaverse is a topical theme which is expected to have disruptive effects on our society.
It is a parallel and virtual world which, using Augmented Reality technology, will let our avatars interact with unprecedented realism.
Experts foresee that Metaverse will become soon a mass phenomenon and reproduce social dynamics of our real world.
IP is not remaining out of this scenario.
Many companies are filing new trademarks in relation to products and services to be placed in the Metaverse market.
Meanwhile, the first infringement cases have already been recorded and lawsuits have been undertaken – in the real world – to make unlawful behaviours in the virtual world cease.
Moreover, also design and creative works will burst into Metaverse in the form of NFTs, digital objects with certificates of authenticity built-in.
Our firm is at your disposal to further discuss the issue and to assist you in the protection of your IP rights in Metaverse.