“Who gave FIFA EA Sport permission to use my name and face? […] Somebody is making profit on my name and face without any agreement all these years. Time to investigate.” with this Tweet, Zlatan Ibrahimovic, top player of AC Milan, started the most recent discussion over IP rights. While other players such as Gareth Bale have joined him, Fifa has answered that they have acquired the rights through FIFPRO (the international players union), which has a mandate to sell name and likeness rights on behalf of every player from a member nation. Now we can only wait nd see where Zlatan’s investigations will bring..