Results of a research study conducted by Istituto Piepoli and Confcommercio in 2008 about the counterfeiting phenomenon in Italy have been notified few days ago. According to the report, 33% of the Italians have bought at least one counterfeited product in the last two years. In 50% of the cases, the purchase has been made on holiday, on the beach or in the historical centres, during a tour or a trip abroad. Above all young adults, from 18 to 34 years old, buy counterfeited goods, giving as principal justification (in 50% of the cases) the convenience of price. For this reason, an accurate strategy for IP protection is now even more necessary, in order to act as an efficient method of contrast.

07/09/2009 | Trade Mark