A bitter verdict for the king of sweets Haribo Despite almost 100 years of gummy bears (“Goldbären”) production, the German company Haribo has suffered a setback in the second appeal of a trial started in 2012. It began in 2011 when the Swiss company Lindt & Sprüngli launched “Goldbär”, a line of chocolate teddy bears wrapped in golden foil, with a ribbon wrapped around the neck. The following year Haribo brought a lawsuit against Lindt & Sprüngli on the grounds of the likelihood of confusion between the two products, namely the similar shape and the similarity of the Lindt wrapping – gold with red ribbon around the neck – with the figurative trademark used on every gummy bear pack.