Ferrari in pole position in Brand Fiance's ranking
Brand Finance published the ranking of the 500 most influential brands in the world during Davos Economic Forum.
Ferrari ranked first among the brands with the major economic value (with an increase of 27%, reaching $ 8.3 billion).
As the world's leading manufacturer of luxury cars, Ferrari has an undisputed level of recognition for design and innovation, and the announcement of major investments to build 15 new models including some hybrids and the sale of the entire production of 2018 and part of production of 2019 were the factors that determined this position in the ranking.
The Italian brands in the ranking are still very few, this year they are only nine.
This depends on the fact that Italy is made up of medium-sized companies with a very effective brand, while the Global 500 rewards brands that produce greater economic value.