Mc Donald's loses lawsuit on the Big Mac brand

EUIPO has given reason to the small Irish Supermac chain after they have filed a non-use cancellation action started in 2017: the American giant Mc Donald’s has not been able to demonstrate the "effective use" of the Big Mac brand throughout the European Union for five continuous years for all classes covered by the mark. This implies that McDonald's may lose the exclusivity of the name 'Big Mac' if the decision will be confirmed during the appeal phase. McDonald’s has already re-filed in 2017 the word mark "Big Mac" for the same classes of products and services.

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